Community moments
PitchIT attendees celebrating the programme
ConnectWise • IT Nation • PitchIT 2026
The next generation of
MSP innovation
A premium Cloud in the Channel showcase for the ConnectWise and IT Nation PitchIT 2026 cohort, bringing together emerging vendors focused on AI, automation, cybersecurity, operational efficiency and scalable MSP service delivery.
IT Nation PitchIT
Programme Snapshot
PitchIT is a ConnectWise and IT Nation competition created to help emerging vendors gain mentorship, visibility, partner access and strategic guidance within the MSP ecosystem.
20
Selected companies
16
Week growth programme
MSP
Innovation focus
2026
PitchIT cohort
Programme overview
A curated view of emerging vendors building for the MSP market
The PitchIT 2026 cohort highlights companies building solutions that support the next phase of managed services, from AI-enabled operations and automation to cybersecurity, service delivery and business efficiency.
This hub brings those companies together in one place, giving MSPs, VARs and resellers a clean way to explore the cohort, understand the innovation themes and link directly to each company for further information.
- Programme-led marketplace showcase for MSP innovation
- Premium visibility for emerging vendors
- Useful discovery route for MSPs, VARs and resellers
- Future pathway into individual CITC vendor hubs
- Foundation for future sponsorship, media and product promotion
1
Discover the cohort
Browse each company and understand where they fit within the MSP innovation landscape.
2
Explore innovation themes
Group vendors around AI, automation, cybersecurity, workflow and MSP operational maturity.
3
Create marketplace pathways
Each vendor can later be connected to individual hubs, campaigns, resources and product listings.
PitchIT in pictures
Moments from the PitchIT stage, winner celebration and MSP community
A visual showcase from the PitchIT experience, including the stage presentations, community moments, winner celebration, prize cheque, PitchIT branding and event energy.
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Grand prize moment
Strategy Overview announced as winner
Winner celebration
PitchIT, ConnectWise and community recognition
PitchIT energy
MSP leaders, founders and community engagement
Networking and momentum
Founders and partners connecting at IT Nation
On stage
PitchIT presentation and audience session
Recognition
PitchIT winner cheque and event photography
Founder pitch
Emerging technology presented to MSP audiences
PitchIT branding
Event merchandise and community activation
Stage interaction
PitchIT bringing the community into the experience
PitchIT winners
Celebrating innovation and execution
Award presentation
Grand prize cheque on the PitchIT stage
PitchIT stage
Winner announcement and event highlights
PitchIT Video Clips
Watch the PitchIT story in short-form clips
Short video clips to help MSPs, vendors and partners quickly understand the PitchIT opportunity, the programme format and why it matters for emerging technology vendors building for the channel.
Clip 01
MSP Startup Competition: Conquer AI & ConnectWise
A focused clip around innovation, AI, ConnectWise and the competitive energy behind the PitchIT programme.
Open video in Google Drive →
Clip 02
What is PitchIT?
A short explainer for MSP startups and vendors on how the programme supports visibility, learning, community and market access.
Open video in Google Drive →
Clip 03
PitchIT Programme Opportunity
A short promotional clip highlighting the opportunity for startups, vendors and MSP-focused technology companies.
Open video in Google Drive →
Clip 04
PitchIT: Shark Tank for MSP Vendors
A quick introduction to the PitchIT format and why it is a powerful route for emerging vendors looking to reach the MSP market.
Open video in Google Drive →Innovation themes
What the cohort tells us about the future of MSPs
The cohort reflects the direction of the MSP market, with growing demand for AI-enabled operations, automation-first workflows, security-led services and scalable operating models.
AI & Automation
Solutions helping MSPs reduce manual effort, improve decision-making and automate repetitive work.
Cybersecurity
Tools focused on improving protection, risk visibility, resilience, compliance and security operations.
Operational Scale
Platforms designed to help MSPs operate more efficiently and support customers more consistently.
Service Delivery
Solutions that improve customer experience, reporting, handover, workflow and commercial visibility.
2026 cohort showcase
Explore the selected PitchIT companies
Each company card can be updated with approved messaging, product links, videos, resources and a future dedicated CITC hub once available.
AI, Automation & Operational Intelligence
Emerging automation-first vendorsSA
AI
Spotto AI
Spotto AI is positioned within the cohort as an AI-focused vendor for the MSP market. This profile can be expanded with approved product messaging, use cases and partner content.
AIAutomationMSP workflows
Find out more →
SY
AI Platform
Synthreo
Synthreo focuses on MSP-ready AI, including partner-led AI services and white-label opportunities. Its positioning is relevant for MSPs looking to create recurring AI revenue and client-facing automation services.
AI agentsWhite-labelRecurring revenue
Find out more →
NI
AI / Workflow
Nimo
Nimo is part of the 2026 cohort and can be positioned around MSP workflow improvement, automation and operational productivity once vendor-approved details are added.
WorkflowProductivityMSP operations
Find out more →
OP
Automation
Oprising
Oprising is included in the 2026 cohort and can be used to showcase automation-led MSP innovation, workflow improvement and service efficiency.
AutomationEfficiencyScale
Find out more →
TA
MSP Alignment
TechAlign
TechAlign is part of the 2026 cohort and can be positioned around helping MSPs create better operational alignment, client clarity and structured service delivery.
AlignmentService deliveryOperations
Find out more →
Cybersecurity & Risk
Security-led MSP innovation
AP
Cyber Training
AP2T Labs
AP2T Labs focuses on cyber threat research and training, with a platform designed around realistic threat simulations and helping organisations strengthen defensive readiness.
Threat simulationTrainingCyber readiness
Find out more →
BI
Security
BlackSmith InfoSec
BlackSmith InfoSec is part of the 2026 cohort and can be positioned as a cybersecurity-focused vendor supporting MSPs with security-led services and advisory-led customer conversations.
SecurityRiskMSP services
Find out more →
CY
Risk Management
Cyrisma
Cyrisma is a cyber risk management platform helping MSPs with risk assessment, data governance and security visibility across customer environments.
Risk assessmentGovernanceCyber visibility
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KS
Security AI
Kipling Secure
Kipling Secure is included in the cohort and can be positioned around security-led AI, MSP protection and emerging approaches to cyber service delivery.
Security AIProtectionMSP resilience
Find out more →
QS
Cybersecurity
Quell Secure
Quell Secure is part of the 2026 cohort and can be positioned around cybersecurity, customer protection and MSP-led security service opportunities.
CybersecurityProtectionManaged services
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SS
Security
Seron Security
Seron Security is part of the PitchIT cohort and can be used to showcase emerging cybersecurity capability for MSPs looking to improve customer security and resilience.
SecurityResilienceCustomer protection
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MSP Operations, Reporting & Service Delivery
Tools for better MSP performance
CB
Change Management
ChangeBreeze
ChangeBreeze is part of the 2026 cohort and can be positioned around helping MSPs improve change processes, workflow consistency and operational control.
Change controlWorkflowOperations
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FI
MSP Operations
FrictionlessIT
FrictionlessIT is part of the cohort and can be positioned around reducing operational friction, improving process flow and helping MSP teams operate more smoothly.
Process improvementEfficiencyOperations
Find out more →
HO
Service Delivery
Handover
Handover is part of the 2026 cohort and can be positioned around improving customer handovers, continuity, internal communication and service delivery clarity.
HandoverContinuityCustomer experience
Find out more →
MR
Reporting
MSP Report Card
MSP Report Card focuses on making MSP reporting and customer conversations more meaningful, helping replace heavy data dumps with clearer business value and performance visibility.
QBRReportingCustomer value
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PI
MSP Operations
Pivot
Pivot is listed in the 2026 cohort. The official ConnectWise announcement links to a LinkedIn profile, so this card can be updated once a dedicated vendor website or product profile is confirmed.
OperationsDiscoveryMSP focus
Find out more →
Emerging Technology & Platform Vendors
New vendors for MSP discovery
AO
Emerging Vendor
Aportio
Aportio is part of the 2026 PitchIT cohort. This profile can be expanded with vendor-approved messaging, product details and MSP use cases once supplied.
MSP innovationVendor discoveryGrowth
Find out more →
BF
Emerging Vendor
Belfor.io
Belfor.io is part of the cohort and can be positioned with vendor-approved detail around its product, marketplace category and MSP relevance.
PlatformMSP focusDiscovery
Find out more →
LE
AI Transformation
Lemhi
Lemhi is an AI Transformation-as-a-Service platform for MSPs, designed to help partners build and deliver AI-led services to customers.
AI servicesMSP platformTransformation
Find out more →
PG
Technology Services
Pegasus Technology Solutions
Pegasus Technology Solutions is included in the cohort and can be positioned around technology services, operational support and MSP-focused delivery once approved product information is available.
Technology servicesSupportCustomer delivery
Find out more →
Marketplace opportunity
A repeatable model for programme-led vendor discovery
This hub can be used as a premium showcase model for wider programme-led vendor discovery on Cloud in the Channel. Each vendor can later move from a showcase card into a full vendor hub with products, resources, videos, webinars and partner content.
- Creates one central hub for the full PitchIT cohort
- Gives every company a clean discovery profile
- Supports future vendor hub upgrades and sponsorship
- Creates a marketplace route for emerging vendors
- Gives MSPs a useful place to discover innovation
✓
Vendor visibility
Each company receives a stronger profile than a basic directory listing.
✓
Reseller discovery
MSPs and resellers can quickly understand the cohort and visit relevant vendor sites.
✓
Commercial expansion
The page can support sponsorship, paid hub upgrades, videos, webinars and vendor campaigns.
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