Our History
Cloud in the Channel is a new venture, born out of Stock in the Channel, reflecting the industry’s shift from hardware to cloud solutions.
The same team behind Stock in the Channel—the Meyers brothers and Farshid Eilami—are the driving force behind this new initiative.
The concept originated from supporting MSPs with CSP billing and syncing their systems with ERP platforms. Recognizing a gap in the market, the team identified the need for a Cloud Management Portal—a centralized platform that enables MSPs to manage billing, invoicing, subscriptions, and provisioning efficiently. Additionally, it empowers end customers with self-service capabilities to oversee and control their own subscriptions.
Our Values
We know the IT channel marketplace is time sensitive, dependent on precise information and needs the best possible margins to make a difference. Stock in the Channel tools have empowered channel resellers with these 3 key benefits since 2009.
Operations
Our Sales, Customer Support and Development teams are based in central London. We’re passionate about our products and constantly deploy new services, features and functions to maximise your investment in our services. We actively seek your questions and feedback so that you can get the most from our platform.
Trust
We want to help you compete, not compete with you, so Stock in the Channel is a 100% IT trade-only organisation. After 11 years, and with over 60,000 registered users, we feel this makes us the most trusted IT sales and procurement automation company around.
Scale
We’re connected with over 600 distributors, for the latest, most accurate information available, exactly when you need it. We already work with your favourite suppliers, and then some – but we’re always looking to extend our partnerships for the benefit of the entire channel.
Platform
The entire Stock in the Channel platform is cloud-based, with browser-based services featuring a point and click interface, with no special commands to learn. Being in the Cloud means our customers are always using the latest, best version of all our tools for just the cost of their subscription.
Experts in Cloud Commerce:
Empowering MSPs with Seamless Automation and Integration
Automated Cloud Billing & Subscription Management
Cloud in the Channel streamlines billing by automating invoice creation and reconciliation across multiple data centers. This saves time and reduces errors, especially for MSPs managing diverse customer groups and pricing models.
Seamless Integration with Business Systems
It connects with major ERP and CRM platforms like NetSuite, Salesforce, Microsoft Dynamics, Xero, and HubSpot. This ensures smooth data flow across your business, enabling efficient operations and better customer insights
Branded Customer Portal for Self-Service
You can offer customers a personalized portal for quoting, ordering, managing subscriptions, and accessing reports. This enhances customer experience and reduces support overhead
Access to Major Cloud Distributors and Vendors
The platform links directly to suppliers like Ingram Micro and TechData, allowing you to apply custom purchasing rules and ensure optimal product sourcing
OUR EXPERIENCE
16 Years Of Experience
Supporting the IT Channel
23
600+ Distributors
Over 70 Thousand Customers
Meet Our Founders
Why Choose Us
Built for resellers, backed by experience
With deep roots in the IT channel, we understand the challenges resellers face. Our platform is designed to help you scale, reduce admin overhead, and deliver a better experience to your customers.
Save Time on Admin Tasks
Automate provisioning, billing, and reporting so your team can focus on growth—not spreadsheets.
Grow Recurring Revenue
Offer subscription-based cloud services with built-in tools to manage renewals and upsells effortlessly.
Integrate with Your Existing Tools
Connect seamlessly with platforms like Stock in the Channel, Microsoft 365, and more—no disruption to your workflow.
Ensure Compliance & Security
Stay ahead of regulations with built-in GDPR compliance, secure data handling, and reliable uptime guarantees
TESTIMONIAL
What Our Customers Say
Sarah M., IT Reseller, Manchester
James T., MSP Director, London
Priya K., Cloud Solutions Manager, Birmingham
Tom R., Channel Sales Lead, Leeds
Contact us to Find out More
Make A Call
+44 (0)333 772 0003
Locations
14-18 Heddon Street, Mayfair, London, W1B 4DA
Send A Mail
sales@cloudinthechannel.com