Our History
Cloud in the Channel is born out of Stock in the Channel, reflecting the industry’s shift from hardware to cloud solutions.
The same team behind Stock in the Channel—the Meyers brothers and Farshid Eilami—are the driving force behind this new initiative.
The concept originated from supporting MSPs with CSP billing and syncing their systems with ERP platforms. Recognizing a gap in the market, the team identified the need for a Cloud Management Portal—a centralized platform that enables MSPs to manage billing, invoicing, subscriptions, and provisioning efficiently. Additionally, it empowers end customers with self-service capabilities to oversee and control their own subscriptions.
Our Values
We know the IT channel marketplace is time sensitive, dependent on precise information and needs the best possible margins to make a difference. Cloud in the Channel tools have empowered channel resellers with these 4 key benefits since 2009.
Operations
Our Sales, Customer Support and Development teams are based in central London. We’re passionate about our products and constantly deploy new services, features and functions to maximise your investment in our services. We actively seek your questions and feedback so that you can get the most from our platform.
Trust
We want to help you compete, not compete with you, so Cloud in the Channel is a 100% IT trade-only organisation. After 11 years, and with over 1000,000 registered users, we feel this makes us the most trusted IT sales and procurement automation company around.
Scale
We’re connected with over 600 distributors, for the latest, most accurate information available, exactly when you need it. We already work with your favourite suppliers, and then some – but we’re always looking to extend our partnerships for the benefit of the entire channel.
Platform
The entire Cloud in the Channel platform is cloud-based, with browser-based services featuring a point and click interface, with no special commands to learn. Being in the Cloud means our customers are always using the latest, best version of all our tools for just the cost of their subscription.
OUR EXPERIENCE
16 Years Of Experience
Supporting the IT Channel
23 Countries
600+ Distributors
Over 70 Thousand Customers
Meet Our Founders
Why Choose Us
Built for resellers, backed by experience
With deep roots in the IT channel, we understand the challenges resellers face. Our platform is designed to help you scale, reduce admin overhead, and deliver a better experience to your customers.
Save Time on Admin Tasks
Automate provisioning, billing, and reporting so your team can focus on growth—not spreadsheets.
Grow Recurring Revenue
Offer subscription-based cloud services with built-in tools to manage renewals and upsells effortlessly.
Integrate with Your Existing Tools
Connect seamlessly with platforms like Stock in the Channel, Microsoft 365, and more—no disruption to your workflow.
Ensure Compliance & Security
Stay ahead of regulations with built-in GDPR compliance, secure data handling, and reliable uptime guarantees
TESTIMONIAL
What Our Customers Say
Sarah M., IT Reseller, Manchester
James T., MSP Director, London
Priya K., Cloud Solutions Manager, Birmingham
Tom R., Channel Sales Lead, Leeds
Contact us to Find out More
Make A Call
+44 (0)333 772 0003 UK or +357 22 030 270 CY
Locations
Florinis 11, CITY FORUM, 1st floor, Office 102 | Nicosia | 1065
Send A Mail
sales@cloudinthechannel.com