Cloud in the Channel is a cloud services management platform developed by Stock in the Channel to help IT resellers and Managed Service Providers (MSPs) streamline the selling, provisioning, billing, and reporting of cloud products. It offers a branded customer portal for quoting and managing subscriptions, automates billing and invoicing, and provides full visibility into license usage and customer cloud estates. The platform integrates with popular ERP and CRM systems like Xero, Sage, Dynamics, and NetSuite, and connects with major suppliers such as Ingram Micro and Techdata. With self-service tools and centralized management, Cloud in the Channel enables businesses to sell more efficiently and scale their cloud offerings with ease.
In today’s SaaS-saturated world, customers are overwhelmed by choice. With thousands of cloud apps, platforms, and services available, the real value isn’t just in what you sell—it’s in how you help customers choose, implement, and succeed with it.
That’s where the Cloud Concierge comes in.
This blog is your guide to becoming more than a salesperson. It’s about becoming a trusted advisor—someone who doesn’t just sell licenses, but delivers outcomes.
Why Customers Need a Cloud Concierge
Your customers are busy. They’re juggling IT priorities, budget constraints, and digital transformation goals. What they don’t have time for is:
Comparing 15 different SaaS tools
Reading through pricing tiers and feature lists
Managing renewals, usage, and support tickets
They want someone who can simplify the process. Someone who can say, “Here’s what you need, here’s why, and here’s how we’ll make it work.”
That someone is you.
Why Trials Work
What Makes a Great Cloud Concierge?
To become your customer’s go-to for everything SaaS, you need to master three things:
1. Curation
Don’t just offer every tool under the sun. Curate a portfolio of trusted, proven solutions that solve real problems. Be the expert who knows what works—and what doesn’t.
2. Customisation
Every customer is different. Tailor your recommendations based on their size, industry, goals, and existing stack. Use discovery calls to uncover pain points and match them with the right tools.
3. Continuity
The sale doesn’t end at checkout. Offer onboarding, training, usage monitoring, and renewal management. Be there for the full lifecycle.
Tools That Help You Deliver
Cloud in the Channel gives you the tools to become a true Cloud Concierge:
Subscription Management: Provision, monitor, and renew licenses in one place.
Customer Portals: Let clients self-serve, manage users, and view usage.
Bundling Tools: Package SaaS with services for added value.
Automated Billing: Reduce admin and ensure accurate invoicing.
A mid-sized law firm wants to improve collaboration and security. Instead of pitching Microsoft 365 and walking away, you:
Recommend Microsoft 365 Business Premium
Add cloud backup and endpoint protection
Offer onboarding and monthly reporting
Set up automated renewals and alerts
Now you’re not just a vendor—you’re their go-to for all things cloud.
The Payoff
When you become a Cloud Concierge, you:
Build deeper relationships
Increase customer lifetime value
Reduce churn
Win more referrals
You’re not just selling software. You’re selling simplicity, trust, and results.
Conclusion
In the age of SaaS overload, customers don’t need more options—they need more guidance. By becoming a Cloud Concierge, you can deliver real value, build long-term loyalty, and grow your cloud business faster.
Ready to become your customer’s go-to for everything SaaS? Start with Cloud in the Channel
Learn more about our Cloud Solutions on cloudinthechannel.com
In today’s SaaS-saturated world, customers are overwhelmed by choice. With thousands of cloud apps, platforms, and services available, the real value isn’t just in what you sell—it’s in how you help customers choose, implement, and succeed with it.
That’s where the Cloud Concierge comes in.
This blog is your guide to becoming more than a salesperson. It’s about becoming a trusted advisor—someone who doesn’t just sell licenses, but delivers outcomes.
Why Customers Need a Cloud Concierge
Your customers are busy. They’re juggling IT priorities, budget constraints, and digital transformation goals. What they don’t have time for is:
Comparing 15 different SaaS tools
Reading through pricing tiers and feature lists
Managing renewals, usage, and support tickets
They want someone who can simplify the process. Someone who can say, “Here’s what you need, here’s why, and here’s how we’ll make it work.”
That someone is you.
Why Trials Work
What Makes a Great Cloud Concierge?
To become your customer’s go-to for everything SaaS, you need to master three things:
1. Curation
Don’t just offer every tool under the sun. Curate a portfolio of trusted, proven solutions that solve real problems. Be the expert who knows what works—and what doesn’t.
2. Customisation
Every customer is different. Tailor your recommendations based on their size, industry, goals, and existing stack. Use discovery calls to uncover pain points and match them with the right tools.
3. Continuity
The sale doesn’t end at checkout. Offer onboarding, training, usage monitoring, and renewal management. Be there for the full lifecycle.
Tools That Help You Deliver
Cloud in the Channel gives you the tools to become a true Cloud Concierge:
Subscription Management: Provision, monitor, and renew licenses in one place.
Customer Portals: Let clients self-serve, manage users, and view usage.
Bundling Tools: Package SaaS with services for added value.
Automated Billing: Reduce admin and ensure accurate invoicing.
Explore the platform at cloudinthechannel.com
Real-World Example: The SaaS Simplifier
A mid-sized law firm wants to improve collaboration and security. Instead of pitching Microsoft 365 and walking away, you:
Recommend Microsoft 365 Business Premium
Add cloud backup and endpoint protection
Offer onboarding and monthly reporting
Set up automated renewals and alerts
Now you’re not just a vendor—you’re their go-to for all things cloud.
The Payoff
When you become a Cloud Concierge, you:
Build deeper relationships
Increase customer lifetime value
Reduce churn
Win more referrals
You’re not just selling software. You’re selling simplicity, trust, and results.
Conclusion
In the age of SaaS overload, customers don’t need more options—they need more guidance. By becoming a Cloud Concierge, you can deliver real value, build long-term loyalty, and grow your cloud business faster.
Ready to become your customer’s go-to for everything SaaS? Start with Cloud in the Channel
Learn more about our Cloud Solutions on cloudinthechannel.com
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