Cloud in the Channel is a cloud services management platform developed by Stock in the Channel to help IT resellers and Managed Service Providers (MSPs) streamline the selling, provisioning, billing, and reporting of cloud products. It offers a branded customer portal for quoting and managing subscriptions, automates billing and invoicing, and provides full visibility into license usage and customer cloud estates. The platform integrates with popular ERP and CRM systems like Xero, Sage, Dynamics, and NetSuite, and connects with major suppliers such as Ingram Micro and Techdata. With self-service tools and centralized management, Cloud in the Channel enables businesses to sell more efficiently and scale their cloud offerings with ease.